Search Engine Evolution

- Core Items: Site speed, schema, Rich results, structured data.
-  Topic lead content, not just keywords.
-  Domain authority, regular on-off page optimisation and backlinks.

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Prerequisite to start a conversation.

Generative engines reward referhose they can reference. Citation Earning:

- Create valued, well sourced content.
- Publish data, original thinking, and frameworks for AI to reference.
-  Mirror human query LLMs via prompt-led publishing.

Machines MUST cite you, for humans to find you.

 AI Overviews gateway to findability. 

- Voice queries optimization, FAQs, and instant answers.
- LLM structure content for easy lift of your answers.
- Focus on  simplicity, brief snippets, and schema-rich replies.

BE AI’s first choice, or you will be invisible.

AI revolutionized content creation.

Scale comes from:

- Automating content with retaining voice. 
- Evolving multiple formats (text, video, carousel).
- Editing strategy, bundling, and location.

Competetive approach for volume with limited resources.